SEO - Mobile Technique

SEO - Mobile Technique

SEO - Mobile Technique

Currently millions of users access the web using Android, iOS, and Windows-powered smartphones. So, it has now become essential for us to make appropriate changes in the website design to adapt the websites to this changing environment and make them more attractive to the readers.

The desktop version of a site can be quite difficult to view and use on a mobile device. Users may need to tweak or zoom in when reading content that is not mobile-friendly with mobile. Users do not take this very well and sometimes leave the site. On the other hand, the mobile-friendly version of the web is readable and instantly usable.

In recent times, Google's updated version has made it mandatory for a website to be mobile-friendly in order to get good results from the mobile search engine. Remember, if a website is not mobile-friendly, it will not have any effect on search engines.

In this chapter, we will show you how to make a website mobile-friendly to ensure maximum importance for those who access websites from mobile devices.

What is Mobile SEO?

Mobile Search Engine Optimization is the process of designing a website. In this process, the site can be easily viewed on different sizes of mobile screens with low bandwidth. In addition to following the applicable SEO rules for desktop websites, we should also take care of the balance in website design for mobile devices.

We can call a website mobile-friendly if it has the following features -

1. A good quality mobile website has a responsive design that performs equally well on both desktop and mobile devices. This not only simplifies the maintenance of the website but also makes the content relevant for the search engine.

2. The content of a good mobile website can be easily read on a mobile device without a screen zoom. It has matching fonts, colors, and layouts.

3. A good mobile website can be easily navigated even on a small screen. It provides a variety of links and buttons, allowing you to run the site with one finger.

4. A good mobile website is light, so it takes less bandwidth and time to load on the mobile network.

5. The home page of a mobile website plays the most important role in connecting the user to his desired content. So, the most important links of a good mobile website are on the home page, so that users can easily find their desired content.

6. The ranking of a website depends on how friendly the site is!

You can follow the guidelines given below for a good quality mobile-friendly website design.

Optimize Your Site for Mobile

If your site is already optimized for search engines, you don't have to get too fast to optimize for mobile devices. Let's first take a look at what it takes to optimize mobile.

We can divide the whole thing into three parts.

1. Step 1 - Select Mobile Configuration

2. Step 2 - Inform the search engine

3. Step 3 - Avoid common mistakes

Select a Mobile Configuration

A website can be configured for mobile in three ways. E.g.

1. Step 1 - Responsive Web Design

2. Step 2 - Dynamic Serving

3. Step 3 - Separate URL

Each of the above methods has its own advantages and disadvantages. However, Google recommends Responsive Web Design, as it supports all three configurations. How mobile configuration affects your URLs and HTML code; As shown in the table below -

Mobile configuration URL HTML
Responsive web design The URL remains the same HTML remains the same
Dynamic service The URL remains the same HTML is different
Separate URL The URL is different HTML is different

Responsive Web Design

Google recommends Responsive Web Design because it has the simplest mobile configuration and the easiest to implement. It serves the same HTML code in the same URL, but it is displayed depending on the screen size of the mobile device.

Dynamic Serving

Dynamic service is a type of mobile configuration where the URL of your website remains unchanged. However, when it is accessed from a mobile device, it provides a variety of HTML content.

If you want to serve dynamically from your content server, be sure to let Google know that the content it crawls will look different on mobile devices. The biggest disadvantage of this method is that separating content for mobile and desktop devices requires additional processing on the server which creates unnecessary load on your server and slows down the site.

Separate URL

If you have created two separate URLs to provide the same type of content to mobile and desktop users, you must notify Google. Google discourages the use of individual URLs, as it can automatically detect that your mobile page is different from your desktop page.

Inform Search Engine

Make sure your website's mobile configuration is correct for Google and other search engines. The most important thing is; Google must understand your page so that it can rank your website correctly. How you notify Google depends on what type of mobile configuration you have used. This configuration can be Responsive Web Design, Dynamic Service, or Individual URL.

If the design of your site is responsive, Google's algorithm can understand it automatically, even if Google is not informed. If your website uses a responsive design, make sure the following meta-tags are in the head section of the webpage -

  1.   <meta name="viewport" content="width=device-width, initial-scale=1.0”>

The viewport determines how your webpage will be displayed on different devices. A site with a responsive design can change its size depending on the screen size of the device. So declare the viewport so that your webpage is displayed correctly on any device.

If your website is dynamically served, make sure that you allow Google to detect your configuration using a variety of HTTP headers.

Vary: User-Agent

Separate content will be provided for desktop and mobile devices. Vary headers are very important for conveying this message to the search engine.
This header is really important when your content is served from a cache system like a content delivery network. This is because these systems use this header when delivering content to different devices.
And if you use separate URLs such as and, you can let Google know that there is an alternative link to this page by adding a special link rel = alternate tag to your desktop version. Do the same for the mobile version.


  1.  The following code should be placed in the header of the desktop page
  2.   <link rel="alternate" media="only screen and (max-width: 640px)" href="">
  4.    How to put the following code in the header of the mobile page
  5.  <link rel="canonical" href="" >

Avoid Common Mistake

To optimize your website for mobile devices, make sure you refrain from making the following mistakes:

Slow Mobile Page - Mobile networks are much slower than wired internet networks, so it's important to pay attention to how fast your website pages load on mobile devices. This is a very important issue for Google rankings. Use mobile SEO tools to track the speed of your mobile page. Google has a number of great tools that you can use. Browse the link below -

Don't block CSS and JavaScript - Google recommends using inline CSS and JavaScript for mobile-friendly websites so that they can be downloaded along with the content. So if your site doesn't have a lot of CSS, try to put the CSS code in the tag. However, if you use a lot of CSS in individual files, try to include it at the bottom of the page so that it does not block the download of other content on the page. The same rule applies to JavaScript, which can be placed inside the page or included at the bottom of the page. If you want to include the file at the top of the page, add the async attribute.

  1.   <script async type="text/javascript" src=“jquery.js"></script>

Avoid mobile redirects - Since mobile networks are relatively slow, more redirects can slow down your page. If your site has multiple URLs, make sure all your links point to the relevant page. If your site has multiple URLs and you can detect it, a user is viewing the desktop page from a mobile device and your equivalent mobile page is at another URL, redirect the user to that URL without displaying a 404 error.

Avoid heavy images - heavy images increase loading time. But because they are useful and effective, we cannot completely abandon their use. So you should strike a balance between your text and the heavy image. Optimize your images using a good tool to avoid heavy downloads and save in low resolution.

Avoid plugins and pop-ups - Plugins like Flash and Java may not be on users' mobile devices. So your webpage may not be able to read from his mobile device. This is why avoid additional plugins and pop-ups on mobile pages

When creating a mobile page, always keep in mind that there may be some limitations on the user's mobile device for browsing your page. So try to keep titles, URLs, and meta descriptions as short as possible. This must be done without compromising on the essence or quality of the information.


Thank You..............